LinkedIn Ads Conversions - Docs

Send conversion events to LinkedIn Ads

Configuration

Option	Description
`LinkedIn Ads account` Type: integration Required: True
`Account ID` Type: integration_field Required: True	ID of your LinkedIn Ads Account. This should be 9-digits and in XXXXXXXXX format.
`Conversion rule` Type: integration_field Required: True	The Conversion rule associated with this conversion.
`Conversion Date Time` Type: string Required: True	The timestamp at which the conversion occurred in milliseconds. Must be after the click time.
`Conversion value` Type: string Required: False	The value of the conversion for the advertiser in decimal string. (e.g. “100.05”).
`Currency code` Type: string Required: False	Currency associated with the conversion value. This is the ISO 4217 3-character currency code. For example: USD, EUR.
`Event ID` Type: string Required: True	ID of the event that triggered the conversion.
`User ids` Type: dictionary Required: True	A map that contains user ids. See this page for options: https://learn.microsoft.com/en-us/linkedin/marketing/integrations/ads-reporting/conversions-api?view=li-lms-2024-03&tabs=curl#idtype
`User information` Type: dictionary Required: True	A map that contains user information data. See this page for options: https://learn.microsoft.com/en-us/linkedin/marketing/integrations/ads-reporting/conversions-api?view=li-lms-2024-03&tabs=curl#userinfo

Using our REST API you can create this destination like so:

Terminal

# Create a new destination
curl --location 'https://us.i.posthog.com/api/environments/:project_id/hog_functions' \
--header 'Content-Type: application/json' \
--header 'Authorization: Bearer <POSTHOG_PERSONAL_API_KEY>' \
--data '{
    "type": "destination",
    "name": "LinkedIn Ads Conversions",
    "inputs": {
        "oauth": {
            "value": ""
        },
        "accountId": {
            "value": ""
        },
        "conversionRuleId": {
            "value": ""
        },
        "conversionDateTime": {
            "value": ""
        },
        "eventId": {
            "value": ""
        },
        "userIds": {
            "value": ""
        },
        "userInfo": {
            "value": ""
        }
    },
    "enabled": true,
    "template_id": "template-linkedin-ads"
}'